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(Contact & Communication Management System) The first step towards Customer Relationship Management
Do you maintain Contact details
and have these problems?
·
A huge list of
Business Contacts.
·
Contact data
scattered across the organization.
·
Multiple
Devices/tools used for maintaining Contact details (Scribbling Pads, Diaries,
Phone Books, Digital Diaries, PDAs, Mobile Phones, PCs with Spreadsheets &
basic databases, etc.).
·
Difficulty in
maintaining contact database using these devices/tools as the data grows.
·
Multiple people
maintaining similar Contact Databases and interacting with the same client may
be for same services.
·
Difficulty in
consolidating and managing a centralized Contact Database.
·
No uniformity
while maintaining the Contact Database.
·
High Cost of
managing and maintenance of the contact database.
·
Having
inaccurate and duplicate contact records.
·
Difficulty in
maintaining regular communication using contact database on these devices as
data grows on daily basis.
·
Difficulty in
avoiding the duplicate or multiple mailings.
·
High Cost of
business communication (Electronics and Hard Copy mailers) due to inaccurate and
duplicate records.
·
Having
irritated and unhappy clients due to the receipt of inaccurate & multiple
business communications of the same type, at the same time, from different
people.
·
People are
ignorant about other colleagues, whether they have approached the same client
earlier for the same service.
·
People
attrition is high and the contact database and communication with the client is
lost. New person starts it all over again. This leads to the loss of time,
money, face and business opportunities.
·
Not able to
send the mass communication as personalized mailers.
·
Not able to see
all the communications made to the client till date for all modes of
communication collectively.
·
Not having a
happy and loyal customer, as you are not able to maintain the communication
link.
Let us understand this in more detail:
Case Study 1 – How contacts are managed
typically in any organization?
Using
Spreadsheet / Word processor / Basic database
·
First day -
Create a Contact Data sheet & send communication using the current list.
·
Second day –
Add new Contact Data on the new sheet and send communication using this new
sheet.
·
Third day –
Add new Contact Data on the new sheet and send communication using this new
sheet.
·
Next day –
continue as you did on third day.
·
This may lead
to sending the duplicate or multiple communications to the same client.
·
Start comparing
the data in the previous sheet before entering to avoid this.
·
If this works
then after sending the current days communications from the new sheet, merge the
data with the first sheet. Continue the process.
·
Over a period
you will find that the first sheet records are increasing in number, which is
causing inconvenience and consuming more time.
·
This becomes
difficult day by day as records keep increasing. People loose patience and give
up maintaining the contact database. They rely on their traditional way of
working & Work on day-to-day basis only.
·
Organization
suffers due to this approach.
·
You need a full
time person to just do this work.
·
If this person
happens to be a marketing executive, sitting in the office and doing only this
job can cause his marketing job to suffer.
·
Reality is that
you get new contacts daily and one needs to send new communications daily with
accuracy and by avoiding duplicate and multiple mailers to the clients.
Case
Study 2 – Where attrition of staff is high.
·
Each person
keeps data in his/her own format.
·
Data is
scattered and stored using different devices.
·
When the person
leaves, data is not available for others to use.
·
This data is
the property of the organization.
·
Data is not
available in the common place for others to use.
·
New person
joins and starts it all over again, causing loss of time, effort, money &
opportunity.
If these are the problems you are facing and looking for ways to
overcome them,
then Kasshku has the solution, BitPlusCMS,
which can help you in establishing the initial business communication to market
your products and services. Tell the world that you do exists and offer host of
valuable and reliable services to your clients.
We believe that:
“Unshared
data, like unshared knowledge has no power. Share data to take the first step
towards a profitable business.” Once you are well organized with your Contact Details and
your initial business communication you can achieve business by customer
relationship and have happy and loyal customer.
BitPlusCMS
is available in three different editions
(Standard,
Professional
& Enterprise)
to cater to small and medium enterprise needs.
BitPlusCMS
Standard Version 1.2.0 for
Single User License Rs.1,995/- + Sales Tax +
Shipping & Handling.
Download FREE Demo copy from our website or Ask for BitPlusCMS Standard Version 1.2.0 Demo CD
at Rs.100/- (within India) towards media, shipping & handling.
Want
to know more about, how BitPlusCMS can help you under these circumstances? Or
Want to Buy?
Contact
our Team Sales BitPlusCMS
Ph
- 0091-80-28439084 Fax
- 0091-80-28439085 Email
- cms@kasshku.com
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